Launch Toolkit
Everything to sign the first Falun businesses and switch the loop on — in one dense week, on one day. The goal isn’t the biggest deal list. It’s to become the first place people in Falun check to find something local, save locally, or decide what to do today.
AHow MoreDealsX works — in plain words
Share this with your team. No jargon — just what it is and why it matters.
What it is
MoreDealsX is the local guide for Dalarna — the first place people check to find something local, save a little, or decide what to do today. Fyndpasset is the free pass every resident can carry: one pass, member perks at shops, cafés, gyms and more, all across town.
Why it’s not “just discounts”
A member perk isn’t a giveaway — it’s a reason for a local to walk in, and proof that they did. Every time a pass is used, the shop can see a real customer came through MoreDealsX. That’s what turns discovery into regulars — and lets a business know its perk is actually working.
The everyday loop
- A shop offers one member perk — e.g. a free coffee with lunch.
- A local gets the free Fyndpass — just a name + email, takes seconds.
- They walk in and show their pass.
- Staff redeem it in ~3 seconds on the till phone — no login, no app.
- The shop sees that customer appear in its Merkoll dashboard.
- Happy with the result, the shop keeps offering — and the local uses their pass at the next place too.
For a shopper
One free pass. Perks all over town. Your pass remembers what you’ve saved and which local businesses you’ve supported.
For a business
Your store lists automatically. Offer one perk, and see exactly how many customers it brings in — real people, not vanity numbers.
For Dalarna
Money and attention stay local. The more places accept the pass, the more it feels like “this is just how our town works.”
BWhy it wins — the bet
Not a coupon app
Coupon apps get deleted. This is belonging and discovery — “what’s good near me today,” insider access to your own town. People keep things that tell them who they are, not things that nag them with discounts.
Density beats size
20 genuinely good local places a resident uses every week beat 500 copied listings nobody trusts. We win a town by being dense, not big — then repeat it.
Every perk is measurable
Because a perk is used at the counter, each one is a provable customer. That’s why merchants stay — we can show them exactly what they got, not vanity numbers.
Merkoll underneath = the moat
Discovery + store + membership + offers + attribution + retention, in one system. A plain listings site can’t copy that. The network plus Merkoll underneath is the defensible part.
CThe plan — how we get there
Three phases. Each only starts once the one before it is real — we don’t skip ahead.
Prove the loop
One dense Falun cluster (~20 shops), launched the same day. Success = residents using the pass at 2+ shops a month, and shops re-posting a perk after they see results. If that spins, we have something rare.
Make it a habit
A weekly Fyndfredag drop, a live “Falun today” homepage, and a pass that remembers what you’ve saved. Turn a nice tool into a Friday reflex.
A launch machine
Same playbook, town by town — Borlänge → Mora → Ludvika → the rest of Dalarna. Same 20-shop kit, stickers, counter, metrics. Nothing reinvented.
DWho runs it — the team to build
So you know exactly who to bring on, and what each person owns.
| Role | What they own |
|---|---|
| You / operator | Set the quality bar (great shops only), sign the anchors, watch the scoreboard, decide featured placement. |
| Local rep (the key hire) | Feet on the street: walk Falun, sign + support shops, check the sticker + counter are up, bring back perk ideas. |
| Shop owner | Pick one member perk, put up the sticker, open the counter link once. |
| Shop staff | Redeem a pass in ~3 seconds at the till. Trained once (the staff card). |
Recruiting tip: at this stage, one motivated local rep who already knows Falun’s shops is worth more than any ad spend.
EHow it all fits together — Merkoll, MoreDealsX & the money
Two things, one stack — so there’s no confusion about who does what, or where the money goes.
Merkoll = the business’s operating system
Everything a local business runs on: its online store, orders & checkout, customers (CRM), invoicing & accounting, bookings, automations — even AI staff. It’s industry-aware: a restaurant gets menu & tables, a salon gets appointments, a shop gets products. This is what the business works in every day.
MoreDealsX = the local marketplace on top
The shared Dalarna marketplace where residents discover businesses, and where Fyndpasset lives. A business doesn’t set this up separately — once it’s on Merkoll with an open store, it appears on MoreDealsX automatically.
Who’s who
Merkoll — owns and runs the software + infrastructure.
e.g. MoreTech — sets up and supports groups of local businesses (can be white-labelled).
the restaurant — its own private workspace; runs its shop; offers a Fyndpass perk.
The business’s journey
- Register — industry-aware signup → a private workspace is created just for them.
- Set up — add products / offers / events, connect their own payments (Stripe / Swish), set a Fyndpass perk.
- Go live — the store is public and auto-listed on MoreDealsX.
- Operate — orders (money straight to them), customers, invoices, automations — all inside Merkoll.
- Grow — residents discover them on MoreDealsX + via Fyndpasset; optional Featured for more reach; attribution proves the customers.
The money — three separate streams
| Stream | Paid for | Goes to |
|---|---|---|
| The diner’s bill | the food / the order | 100% the restaurant (their own Stripe / Swish) |
| Merkoll subscription | the software (the operating system) | Merkoll (usually via the agency’s plan) |
| MoreDealsX Featured (optional) | extra reach / placement | MoreDealsX — never a cut of sales |
1The Founding 20
Weighted toward frequency, not just category coverage — because the metric that matters is one person using the pass at 2+ shops in a week. Everyday places generate that; a once-a-year visit can’t.
| Category | Target | Why it’s in |
|---|---|---|
| Café / fika / lunch | 5–6 | Highest frequency — the daily habit that makes the pass worth carrying. |
| Grocery / farm / deli (Skafferi anchor) | 2–3 | Weekly repeat + the anchor everyone already trusts. |
| Gym / wellness | 2 | Members visit constantly; a free day-pass converts to a trial. |
| Restaurant | 2–3 | The weekend “what shall we do” decision. |
| Beauty / salon | 2 | Booked, repeat, high-margin add-on perks. |
| Retail / shop | 2 | Browsing + the “I have the pass, let me use it” nudge. |
| Family activity / experience | 1–2 | “For the family” — a different reason to open the app. |
| One local “hero” everyone knows | 1 | Credibility. If they’re in, the pass feels real. |
Scarcity (first group) · local (Falun) · measurable (we prove it) · tiny ask (one benefit). It is not “join our marketplace.”
Reward a purchase — don’t give money away.
A perk that requires a purchase (or wins a trial / bigger basket) protects margin and makes each redemption a real customer, not a discount. Coach every shop to pick one of these:
Avoid naked “10% off everything” with no spend — that’s the margin leak that makes shops quit in month two.
2Launch-day playbook
Sign privately, launch together
A network has to feel bigger than it is. Sign all ~20 first, hold them, then go live the same day — every sticker up, every perk on, one announcement. A slow trickle never feels like “Falun is suddenly full of benefits.” Density is a moment, not an accumulation.
The win metric (a loop, not a list)
Don’t count signups. Count:
- Pass-holders who redeemed at 2+ different shops in 30 days
- Time to second shop (short = the loop spins)
- Shops that saw customers and re-posted a perk
3Print & place
Do one shop at a time: type its name, drop in its two QR images, then Print. Repeat per shop.
1 · Personalise this shop
Get the two QR images from that shop’s Merkoll dashboard → Marketplace → Fyndpasset counter (“Download QR” on each). Then drop them in here.
2 · Then Print → Save as PDF. Each asset below prints on its own page. Uploads stay only in this browser tab — nothing is sent anywhere.
(drop it in above)
Scan to get your free Falun pass →
Member perks at this shop & across Falun.
Use it at this shop — and every participating shop in Falun.
(drop it in above)
- Scan the code & add your name + email
- Your pass is ready — show it at the counter
- Get today’s member perk, here and around Falun
Free forever. Your pass remembers what you’ve saved.
This shop · behind the counter
(open once → “Add to Home Screen”)
- Open the Fyndpass Counter on the till phone
- Type the customer’s pass number → Check pass
- Tap Give the offer — done. Give them today’s perk.
No login. No app to install. Never turn a member away — if in doubt, redeem.
4Where each QR comes from
Customer join QR
Merkoll dashboard → Marketplace → Fyndpasset counter → “Join code for your till” → Download QR. Merkoll generates it (unique per shop) and it already credits every new member to that shop. Same code goes on the sticker and the customer card.
Counter QR (staff)
Same page → “Staff counter — no login” → Download QR. Or just open that link once on the till phone and “Add to Home Screen.” Rotate it any time to revoke an old device.